SEO & PPC for Fitness and Personal Training
From Good to Great: Enhancing strong organic rankings with strategic SEO upgrades and a complete PPC campaign overhaul—driving more leads without increasing the budget.
About the Client & Challenge
A top-ranked fitness studio needed smarter strategies to scale leads without risking SEO success.
This client is a highly regarded personal training studio based in South Edmonton, specializing in private training, partner workouts, and small group sessions. With a strong presence since 2012 and recognition as one of Edmonton’s Top 5 Gyms from 2015 to 2018, the studio had already secured leading search engine rankings for personal training-related keywords.
However, while the SEO foundations were strong, paid advertising efforts lagged behind—generating only a few leads per week at an exceptionally high cost. The challenge was clear: preserve the site’s hard-earned organic dominance while optimizing paid campaigns to deliver a steady, cost-effective flow of new inquiries.
What We Did to Launch a Digital Growth Strategy
Strengthening an Already Strong SEO Foundation
The website already had a strong foothold in organic search, but maintaining and expanding that success required careful, SEO strategic updates. We focused on reinforcing existing strengths while unlocking new keyword opportunities—without jeopardizing the site’s top rankings. Every action was aimed at ensuring long-term, stable growth.
- Paid advertising shifted from low engagement (7%) to high engagement (66%)
- Organic and paid traffic became the leading sources of conversions
- Stable organic traffic performance without any loss in top-ranking keywords
Google Ads: Turning Inefficient Ads into a Lead Machine
Although the studio had a strong brand reputation, its paid advertising efforts were falling short—producing few leads at a high cost. We completely restructured the ad strategy to focus on qualified traffic, better user alignment, and measurable actions. The result was a dramatic improvement in both efficiency and lead volume.
- Fully restructured Google Ads campaigns
- Created new, targeted landing pages
- Introduced negative keywords to eliminate irrelevant traffic
- Tested increased budgets to quickly gather performance data
- Focused on Performance Max campaigns to maximize both reach and conversions
- Shifted the focus of paid ads toward calls and form submissions
What Happened After Launching SEO & Ads Strategy?
Within a few months, the transformation was clear. Leads increased, engagement soared, and advertising spend became dramatically more efficient. We maintained—and even strengthened—the site’s top SEO positions while unlocking a new, steady stream of high-quality inquiries.
- Organic traffic grew from 1,000 to 5,600 visits/month
- Paid search brought in 3,600 visits/year
- Lead-to-client conversion rate exceeded 50%
%
Cost per lead dropped
Keyword portfolio expanded to 350 keywords, with ranking in the Top 3
%
Website Search Visibility Improved
Leads from paid ads increased (monthly)
By carefully strengthening what was already working and correcting what wasn’t, we helped this fitness brand unlock new levels of online growth. The studio preserved its dominant SEO position while dramatically increasing advertising efficiency.
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