SEO and PPC for Edmonton Cleaning Company

An Edmonton original in the residential and cleaning space needed to continue to grow it’s market share amid increasing competition.

Real Estate SEO and PPC

About the Client & Challenge

Our client is a cleaning company that serves both residential and commercial customers in Edmonton, Alberta. They are known for dependable service and work that screams quality. The company has built a very strong reputation with homeowners and business owners alike. With more and more cleaning companies entering the local market here in the Greater Edmonton Area, being visible and attracting new clients has become a lot more important. Our goal was to protect the current rankings and share of voice while continuously helping the client grow its customer base. As we worked towards the goal, we focused on a digital marketing strategy that would strengthen its online presence, reach potential customers, and encourage repeat business.

To achieve these goals, the company is investing in a targeted marketing approach designed to reinforce brand visibility, optimize digital outreach, and enhance customer retention. This case study explores the strategies being implemented to stay ahead of emerging competitors, including localized SEO improvements, digital advertising enhancements, and community-focused engagement initiatives.

What We Did to Launch a Digital Growth Strategy

Digital Tea Steam

Increasing Client Bookings

We developed a Google Ads strategy to help the company attract more bookings for both residential and commercial cleaning services. This included creating dedicated Search and Performance Max campaigns for each service, allowing us to reach people looking for the specific type of cleaning they needed.
We also adjusted campaign budgets and geo-targeting to focus on the Greater Edmonton Area where the company wants to grow. Along the way, we continuously reviewed and adjusted the campaigns to improve the site’s visibility, bring more qualified leads, and create new booking opportunities.
 
Our work included:
  • Deep keyword research
  • Writing engaging and relevant copies
  • Geo-targeting Greater Edmonton Area
  • Improve landing pages that will support conversions
  • Continuous campaign monitoring and adjustments.
Digital Tea Steam

Maintaining and Growing Online Visibility

Our SEO strategy’s goal is to maintain the client’s strong search rankings and top positions for primary cleaning services and the high-value keywords associated with them. The competitive landscape in the Greater Edmonton Area’s cleaning industry is rapidly growing, and our focus was to reinforce the client’s organic search visibility. It involved ongoing optimization of key service pages, strengthening internal linking architecture, producing local content, and monitoring competitor movements to ensure the client’s continuous domination in the search rankings for their primary services.
  • In-Depth Keyword Strategy
  • On-Page Optimization
  • Industry Specific Content Creation
  • Technical SEO
  • Link Building

What Happened After Launching our SEO & Ads Strategy?

Within the course of a year, our digital marketing increased traffic and leads across all marketing channels. This helped the client grow their customer base via paid advertising efforts, while maintaining strong rankings and brand awareness via Google search. 

  • 50% increase in traffic
  • Organic traffic increased 43%
  • Leads increased by 40%

Annual Visits from Organic Search

%

Growth in Annual Leads

%

Growth in monthly Website Traffic

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