E-commerce Platform for Electrical Parts

Services Provided

E-commerce Development On WordPress (Woocommerce)
Custom Programming And Integration With Internal ERP
Automated Product Feed
Content Strategy For SEO
UX/UI
Project TradesLink Web Design
Digital Tea Logo

About the Company

Kristian Electric is a third-generation Canadian business, delivering welding and material handling solutions for over 60 years. With full-service branches in Calgary, Edmonton, and Saskatoon, and a satellite location in Quebec, they support clients across Canada.

As a growing reseller of electrical parts, Kristian Electric needed a robust ecommerce platform that could support direct online ordering, automatic product updates, and warehouse-based fulfillment. Their previous site lacked dynamic features and wasn’t built to handle the scale or complexity of their evolving operations.

They also wanted the website to reflect their culture — a team-first, community-driven company with deep roots in Canadian industry — by incorporating real photography of their staff and operations.

OBJECTIVES:

  • Launch an e-commerce solution to support online orders
  • Automatically pull inventory, SEO metadata, and product data from their internal system and fulfill orders based on customer proximity to warehouses
  • Preserve and expanded on existing SEO visibility with content review and redirects
  • Modernize the design while showcasing real team members and company culture

%

Engagement Rate

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MORE Organic Search Traffic

Bounce rate improved to 43% reflecting a better on-site experience and more relevant traffic.

The Kristian Electric e-commerce project brought together over a dozen specialists across design, development, SEO, and operations in a nearly year-long effort. Our team developed custom code to sync product inventory from multiple warehouses, automatically route orders based on customer location, and push them into the internal ERP system.

In parallel, Digital Tea team implemented a tailored SEO retention strategy. The new website preserved keyword rankings and traffic flow by reviewing legacy content, applying hundreds of redirects, and automating SEO metadata imports. Despite the platform transition, Kristian Electric maintained strong visibility in search engines throughout the migration.



BEFORE & AFTER

Slide left and right to see the difference.

Bringing IT All Together

Kristian Electric needed more than just a storefront — they needed a system that mirrored the complexity of their business while staying simple for customers to use. Our team began by mapping out internal processes, meeting with stakeholders and ERP programmers, outlining ERP logic, and inventory structure, and then developed custom functionality to sync these different technologies in real-time.

Digital Tea team focused on automation at every stage: product details, SEO terms, and imagery now flow directly from their internal system to the website. Orders placed online are immediately processed and routed to the most efficient warehouse for fulfillment.

Beyond functionality, the website redesign emphasized the human side of Kristian Electric. Real photos of the team and facilities, paired with a clean, modern interface, helped convey the trust, legacy, and hard work the brand represents.

Over 11 months, the project combined technical precision with storytelling — enabling the company to scale digital sales without sacrificing the values that made them successful. Future phases will explore expanded product categorization, enhanced analytics, and UX testing based on user behaviour.



Project TradesLink Web Design
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