PAY PER CLICK ADVERTISING EDMONTON
Increase Your Leads and Revenue with Our Google Ads Management Services
What is PPC?
Pay Per Click (PPC) advertising, also known as Search Engine Marketing (SEM), is a digital marketing channel where advertisers pay to secure top positions on search engines like Google. The advertiser chooses keywords related to their business that they want to rank for, and pays to push their search position higher. These are ads that show up at or near the top of searches that say “Sponsored.”
A major benefit of Pay Per Click advertising is that it increases clicks and website visits almost immediately. As long as you continue paying for ads, PPC advertising will keep pushing your business higher in Google search results.
In a nutshell, the biggest advantages of running PPC campaigns are:
- Top Search Engine Rankings
- Measurable Return on Investment
- Quick Results
Get found in local searches and bring more customers to your doorstep!
Digital Tea Is a Top Search Engine Marketing Agency in Canada
As a Google Partner, we’re experienced and qualified to manage your Google Ads account. We’ll help you focus your advertising efforts and maximize your return on investment.
Our Google Ads management services utilize the following high-level processes:
- Initial Ad Account Setup, Account Audit, and Optimizations
- Monthly optimizations, assessments and reporting for continued improvements
OUR REVIEWS
What Our Customers Say About Us
Our Google Ads
(formerly known as Google Adwords) monthly services look like this:
Keyword Research
Keywords related to your products, services and brand are implemented into your advertising campaign. We determine which keywords to use based on search volume, competition levels, and relevance.
Ad Group & Ads Creation
We utilize your keywords and specific areas of your business to craft your ads. We design your ads to attract the attention of your target audience and get them clicking on your ads.
Landing Page Creation/ Optimizations
Landing pages on your website are created and optimized to align with the Ad Group keywords and focus areas of your business. This ensures that when potential customers click on your ads, they are directed to the exact information they’re seeking.
Bidding Optimizations
To make sure you’re getting the most out of your ads budget, we work to enhance your conversion rates and ad spend. This means that you’re getting the most cost-effective leads and sales for your business.
Custom Audience Creation
Audiences are created based on search and buying intent specific to your industry, as well as past actions and interests. We then add these audiences to your account to ensure your products and services reach the right customers who are ready-to-buy.
Retargeting
We use Google ads to increase awareness and recognition of your brand. We achieve this using display ads and performance max campaigns. By the time customers are ready to make a purchase, they are familiar and comfortable with you as their vendor of choice.
Search Ads/Display Ads Maintenance
We make monthly adjustments to your keywords, ad copy, audience targeting, and bidding based on data driven insights from the month before. We are continuously working to improve your results.
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Frequently Asked Questions About
Pay Per Click Advertising
Get in Touch with Us for PPC Advertising Solutions
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