SEO and PPC for Edmonton Cleaning Company
An Edmonton original in the residential and cleaning space needed to continue to grow it’s market share amid increasing competition.
About the Client & Challenge
Our client is a trusted residential and commercial cleaning service provider based in Edmonton, Alberta. With a strong reputation built on reliability, quality, and customer satisfaction, the company has established a solid presence in both the residential and business sectors. As the local cleaning industry becomes increasingly competitive, the cleaning company is focused on holding its market share while strategically growing its client base throughout the year.
To achieve these goals, the company is investing in a targeted marketing approach designed to reinforce brand visibility, optimize digital outreach, and enhance customer retention. This case study explores the strategies being implemented to stay ahead of emerging competitors, including localized SEO improvements, digital advertising enhancements, and community-focused engagement initiatives.
What We Did to Launch a Digital Growth Strategy
Increasing Client Bookings
To drive more bookings for both residential and commercial cleaning services, we implemented a multi-faceted Google Ads strategy. This included the development and deployment of Search and Performance Max campaigns tailored specifically to each service segment. We carefully allocated budgets and refined geographic targeting to focus on high-potential areas within Edmonton and surrounding communities. This strategic approach ensured optimal visibility for key services, increased qualified traffic to the website, and ultimately contributed to higher booking volumes across both verticals.
- Thorough Keyword Research
- Compelling Ad Copy
- Targeted Location Settings
- Optimized Landing Pages
- Ongoing Maintenance and Adjustments
Maintaining and Growing Online Visibility
The goal of our SEO strategy was to maintain the client’s strong search engine rankings and top positions for all primary cleaning services and their associated high-value keywords. With the competitive landscape in Edmonton’s cleaning industry growing rapidly, our focus was on reinforcing the client’s visibility in organic search results. This involved ongoing optimization of key service pages, strengthening internal linking structures, producing localized content, and monitoring competitor movements to ensure the client continued to dominate search rankings for their core offerings.
- In-Depth Keyword Strategy
- On-Page Optimization
- Industry Specific Content Creation
- Technical SEO
- Link Building
What Happened After Launching our SEO & Ads Strategy?
Within the course of a year, our digital marketing increased traffic and leads across all marketing channels. This helped the client grow their customer base via paid advertising efforts, while maintaining strong rankings and brand awareness via Google search.
- 50% increase in traffic
- Organic traffic increased 43%
- Leads increased by 40%
Annual Visits from Organic Search
%
Growth in monthly Website Traffic
%
Growth in Annual Leads
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