SEO and PPC for Environmental Services Company

SEO and lead generation driven by organic traffic ranking and visibility increases and Google Ads.

Real Estate SEO and PPC

About the Client & Challenge

This environmental services company, headquartered in Sherwood Park, Alberta, provides expert Environmental Site Assessments (ESAs), regulatory compliance services, and environmental consulting across Alberta, British Columbia, and Ontario. Serving clients in industries such as energy, construction, and real estate, the company is committed to helping organizations meet environmental standards while advancing sustainable development.

As part of a strategic initiative to validate ESAs as a high-growth service line, the company aimed to generate 40 qualified leads per month. Through a focused digital marketing campaign, we more than doubled that goal—delivering an average of 82 qualified leads per month.

What We Did to Launch a Digital Growth Strategy

Digital Tea Steam

Driving Leads with Google Ads

The campaign was powered by Performance Max (PMAX) advertising, targeting high-intent regions across Canada and the U.S. where the company aimed to expand. These full-funnel campaigns utilized Google’s entire ad network to elevate brand presence and drive conversions efficiently. With a cost per lead of just $88, the campaign delivered an exceptional 44x return on ad spend (ROAS).

Digital Tea Steam

Boosting Services with Organic Search

In tandem with paid efforts, we deployed a robust SEO strategy to expand visibility for other core service lines. Over the 12-month period, organic search visibility increased by 40%, and the company saw overall keyword rankings improve by hundreds of positions across its account, driving steady growth in non-paid traffic and leads for high-value services beyond ESAs.

What Happened After Launching our SEO & Ads Strategy?

Overall expected lead volume doubled and organic traffic received a 25% boost via SEO efforts

Monthly Visits from Organic Search

%

Growth in Monthly Paid Traffic

%

Increase in monthly Leads

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