Real Estate SEO and PPC: 10X increase in traffic, 40X growth leads

How strategic SEO and targeted ads transformed a newly built real estate website into a lead-generating engine.

Real Estate SEO and PPC

About the Client & Challenge

A polished new website wasn’t enough—real growth required strategic traffic generation.

This client is a commercial real estate agency operating in Edmonton and surrounding areas, specializing in buying, selling, and leasing properties. While the company had recently invested in a brand-new, visually polished website, the site remained largely invisible to potential clients.

Despite strong design and user experience improvements, the website had no traffic generation strategy in place—no SEO, no paid advertising, and no real online presence.

At launch, the site averaged only 146 visits per month, mostly from direct traffic, and generated minimal client inquiries.

The clear challenge was simple yet critical: without an active traffic acquisition strategy, even a well-built site cannot drive business results.

What We Did to Launch a Digital Growth Strategy

Digital Tea Steam

Driving Sustainable Organic Growth

To build a reliable source of inbound traffic, we focused on developing a strong SEO foundation from the ground up. Our goal was to make the new website not just visible, but highly competitive for key commercial real estate searches. Every action was aimed at improving rankings, attracting qualified visitors, and sustaining long-term growth.

  • Conducted competitor and market research
  • Built a structured keyword map, focusing on high-value commercial real estate terms
  • Optimized core service pages (on-page SEO) and addressed technical improvements
  • Published new SEO-optimized pages targeting high-volume keywords
  • Implemented continuous SEO monitoring, indexing management, and link-building efforts
Digital Tea Steam

Boosting Immediate Visibility

While SEO was working on building organic momentum, we used Paid Advertising to drive immediate visibility and support early traffic growth. Our focus was on attracting relevant audiences and strengthening the agency’s online presence from the start. Every campaign was designed to deliver measurable results while maintaining cost efficiency.

  • Launched Google Ads campaigns to increase brand exposure
  • Focused on increasing site traffic and reinforcing brand visibility
  • Maintained cost-effective campaigns, achieving a $3.5 cost per lead

What Happened After Launching SEO & Ads Strategy?

Within just a few months, the results spoke for themselves. Traffic volumes surged, inquiries multiplied, and user engagement improved across every channel. Strategic SEO and advertising efforts turned a static website into a consistent source of qualified leads.

  • 74% engagement rate from organic search
  • Bounce rate dropped to 12%
  • 8 high-value keywords now ranking in top-10 search results

Monthly Visits from Organic Search

%

Growth in monthly Website Traffic

%

Growth in monthly Leads

Cost-efficient customer acquisition strategy, $3.5 cost per lead via paid ads

The impact of SEO and paid campaigns was immediate and undeniable. Within three months, site traffic grew tenfold, and the number of monthly inquiries increased forty times. What started as a static showcase turned into a dynamic lead generation platform, proving that a strong website without traffic is just a digital brochure.

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