Digital Marketing for a Law Firm: +62% Calls from Organic Search
About the Client & Challenge
A respected law firm sought to shift from traditional marketing to a results-driven digital presence.
The Law Firm is a long-established law firm based in Alberta, with a primary office in Edmonton and decades of experience in criminal defence and family law. Operating since 1975, the firm had built a solid reputation in the local legal community and primarily relied on traditional marketing approaches such as print ads, radio promotions, and word-of-mouth referrals.
However, as client expectations shifted and more people turned to search engines to find legal services, the firm’s leadership recognized the need to evolve. Despite their strong professional standing, they were increasingly absent from the digital landscape—search results, local listings, and online directories.
This limited their ability to connect with new clients who now preferred to research and engage with service providers online. The initial challenge was clear: digitize the firm’s marketing presence without compromising their reputation for trust and experience.
Our primary objective was to establish a measurable and sustainable flow of new client inquiries through search visibility and paid traffic.
What We Did to Launch a Digital Growth Strategy
Visibility Through SEO
To make the firm easier to find online and increase traffic from Google Search, we built a clear SEO strategy focused on relevance, structure, and local visibility. The goal was to appear in front of potential clients at the exact moment they searched for legal services.
- Created a full SEO roadmap
- Analyzed local competitors
- Redesigned the site’s structure
- Implemented technical improvements
- Set up tracking tools
- Monitored keyword rankings weekly
Client-generating Paid Ads
While SEO worked on building long-term traffic, we also launched targeted advertising campaigns to generate leads quickly. Paid ads allowed the law firm to appear at the top of search results and reach potential clients right when they were looking for help.
- Creating the right infrastructure
- Improving the website’s ability to convert
- Ensuring the firm’s name would appear prominently in relevant
- Searches for legal services in Edmonton and surrounding areas
What Happened After Launching SEO & Ads Strategy?
The results of our digital strategy were immediate and significant. By combining targeted SEO work with performance-driven advertising, we helped the firm generate measurable business outcomes—more visibility, more qualified traffic, and more inquiries. Most importantly, these outcomes translated into real client growth.
- Organic traffic grew from 1,000 to 5,600 visits/month
- Paid search brought in 3,600 visits/year
- Lead-to-client conversion rate exceeded 50%
%
Increase in Phone Calls
As result,annual conversions from paid advertising
%
Increase in Form Submissions
Out of 15 core volume keywords rank on page one of Google!
Encouraged by the strong results, the client saw firsthand how digital marketing could drive measurable growth. They have since prioritized SEO and advertising as part of their ongoing business strategy.
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