We just launched business website: Now What?

Congratulations! Your brand-new business website​ just launched. The bubbly has been poured, the virtual ribbon has been cut, and you’ve refreshed the homepage so many times your browser is getting tired. But what now? What happens once a business website​ is launched? How do customers find you? How does Google know you exist?

Let’s dive into what really happens after your business website goes live, and how Digital Tea’s team of dynamic digital marketing specialists and website designers in Edmonton help make sure your site isn’t just a pretty face—it’s a performance machine that attracts real, live, paying customers.

Why including digital marketing as part of your business plan is essential

Launching a new business website​ without a digital marketing plan is like opening a store and forgetting to tell anyone where it is. Actually – it’s not just like that – it IS that! Sure, it’s there. It exists. It might even be lovely. But if no one sees it, you may as well hang a “Closed Forever” sign in the window.

Digital marketing (Search Engine Optimization (SEO) and PPC (aka Google Ads)) is how people find your beautiful business website. Search Engine Optimization ensures that Google knows your site exists and thinks it’s worthy of attention. PPC, or pay-per-click advertising, helps give you a traffic boost while SEO does its long-game thing.

Whether you’re in plumbing, pizza, pet grooming, or interpretive dance, visibility = competitiveness. Your customers are out there in internetland, searching for goods or services like yours right now. A strong digital strategy puts your name in front of them before they end up clicking on someone else’s business that’s less awesome than yours.

What to expect right before and immediately after your new business website​ is launched

You may think your work is done the moment your business website​ goes live. <Cue fanfare> <Cue digital and maybe also real confetti> But really, this is just the beginning. You wouldn’t bake a cake and forget to ice it and eat it, right?

Here’s what happens immediately before and after your site goes live:

• Google Search Console is set up so we can tell Google, “Hey, look over here! A fresh new website ready to wow potential (and possibly returning) customers.”
• Google Analytics is installed, giving you real-time insight into what pages people visit, how long they stay, and where they abandon ship.
• Google My Business is updated or created so your local customers can find you, call you, easily hop on to your website, and leave you glowing reviews.
• Basic keyword optimization and tracking begins. We make sure each page knows what it wants to rank for, and then monitor how it’s doing—sort of like SEO babysitting, but with more spreadsheets.

This setup stage is critical. Without it, you’re basically launching a rocket without mission control. Sure, it’ll go up. But where it lands… nobody knows.

How ongoing SEO tweaks and upgrades are essential to keep you visible

A shiny new business website​ is like a kitchen. Impressive to be sure, but you only get to eat if you actually use it.

That’s where ongoing SEO comes in. It’s not just “set it and forget it.” It’s “set it, tweak it, check it, update it, optimize it, rinse and repeat until Google loves you.”

Here’s how Digital Tea keeps your site in tip-top shape:

• Keyword monitoring and adjustments using tools like SEMrush and RankMath to make sure you’re targeting terms that people actually search for—not just things you think sound impressive.
• Content refreshes and additions to keep things relevant. Remember, Google gets bored faster than a toddler at a tax seminar.
• Back-end technical optimization, from page speed to broken link cleanups. If Google sees sloppy code, it judges. Hard.
• Google Analytics & Search Console reports to make smart, informed decisions. We like to say “data is power,” which is less catchy than “with great power comes great responsibility,” but way more useful in SEO.

The end goal? To keep your site climbing in rankings, increasing visibility, turning visitors into leads, and leads into paying customers.

Success stories: New Digital Tea websites tailored by our web designers and digital marketing specialists

Now that we have an idea of what happens before and after a business website​s launch, let’s get to the fun part! Here are examples of real results from real businesses who’ve upgraded or built brand new websites with Digital Tea, and saw their fortunes turn faster than the lead in a Hallmark movie romance.

Case Study 1: The Non-Profit That Found Its Voice

This community-focused non-profit had passion, programs, and purpose — but their website looked like it hadn’t been touched since flip phones were cutting-edge. With zero visibility and no digital traction, they were missing out on critical support and partnership opportunities.

After a strategic overhaul that included SEO, technical improvements, and content tailored to their mission, things changed dramatically:

• Website speed increased by 78%, improving both user experience and search rankings.
• Their Google rankings soared into the Top 3 for key sector-specific searches.
• Conversion rates jumped by 145%, as more visitors turned into calls, volunteers, and collaborators.

Result: The non-profit now enjoys a steady stream of inbound calls and inquiries, unlocking new levels of engagement, funding, and partnerships. Going digital didn’t just modernize their presence — it amplified their impact.

Case Study 2: From Garage to Growth

A trusted local auto service in Edmonton had loyal clients but struggled to modernize how those clients booked. Their website lacked functionality, and online visibility was minimal.

We stepped in to help:

• Launched a user-friendly website with online booking and calendar integration.
• Implemented location-focused SEO to target high-intent search queries.
• Boosted visibility with a lean, effective PPC campaign.

Result: In just five months, organic traffic tripled, and bookings for service and estimates rose by 400%. Thanks to strategic ad targeting, the average order value increased by 1.5x, making the site not only more visible — but more profitable.

Case Study 3: The Legal Team That Got Heard

This established law firm had a stellar reputation — offline. But their outdated, jargon-heavy website wasn’t doing them any favours in the digital world. The design was clunky, the messaging unclear, and their online reach minimal.

We stepped in with a complete strategy:

• Rebuilt the site with clear, client-focused content and mobile-first UX.
• Implemented SEO across all key practice areas to boost local visibility.
• Launched a data-driven PPC campaign not just targeting keywords, but user intent and client interests.

Result: In the first month, website inquiries doubled, and the lead-to-client conversion rate hit 30% — a significant leap from previous performance. Bounce rate dropped by 60%, and organic and paid search combined now drive more leads than any other source. This time, people aren’t just finding their legal services — they’re choosing them.

Launching a website is a truly exciting milestone for any business owner, and truth be told, it never gets old for us. BUT! It’s just the first step in your new website’s digital success story. With the help of Edmonton’s digital marketing experts and web designers (hi, that’s us!), you can make sure your website doesn’t just exist—it performs and becomes a partner in your business’s success.

Think of us as your digital fairy godparents. We wave our wands (configure Google Analytics), whisper magic spells (perform Keyword/Key phrase research), and turn your pumpkin of a website into a client-converting carriage (optimize your site for search engines, and set up pay-per-click ads, should you choose to do so).

So, what happens after a website is launched? Well, if you work with the right team—it starts working for you.

Ready to see your website do more than just sit there looking pretty? Contact us today and let’s get started on the happily-ever-after part of your digital story.