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Congratulations!
You’ve launched your shiny new website and now “website works” (cue celebratory confetti, balloons, doves being released, and marching band music). It’s sleek, it’s stylish, it functions, and even your mom says it looks “very professional.”
But here’s the kicker: if no one visits it, does it count? It’s like the proverbial tree falling in the woods and because no one is there to hear it fall, it doesn’t make any sound (or does make sound depending on your interpretation). That’s where professional digital marketing specialists come in—think of them as your website’s personal hype squad, ensuring it comes across loud and clear and gets the attention it deserves.
Why Including Digital Marketing Gets You Found Online
Imagine opening a gourmet donut shop in the middle of the desert. Without signs, maps, or a GPS pin, even the most dedicated deep-fried happiness lovers won’t find you. Digital marketing ensures your business isn’t the best-kept secret in town.
Search Engine Optimization (SEO): SEO is definitely a bit of a buzzword in business and marketing circles these days, but to a lot of people, it’s a bit of a mystery. Search Engine Optimization (or SEO for short), is exactly what the name describes – it is the fine art and subtle science of making sure your website’s visibility is maximized on platforms such as Google and Bing (and therefore, also more visible to your customers). By optimizing your site’s content and structure, SEO helps increase your search rankings and makes it easier for potential customers to find you.
Pay-Per-Click (PPC) Advertising: Need immediate visibility? PPC campaigns place your ads right where your audience is looking, driving targeted traffic to your site. Think of it as getting ad space on Superbowl Sunday.
Combining SEO and PPC not only boosts your visibility but also enhances user experience, increases leads, and improves conversion rates. In a competitive market, this dynamic duo keeps you ahead of the curve.
What Can SEO Do for My Website and My Business?
Think of SEO as the personal trainer for your website—toning its structure, enhancing its performance, and ensuring it’s in peak condition to attract visitors.
Keyword Integration: By researching and incorporating relevant keywords into your content, SEO ensures that the words on your web pages not only match the goods or services you offer, but also match what your potential customers are typing when they search.
Page Optimization: This involves refining all the elements on each page of your website such as meta tags, properly categorized headers, and image alt text to improve the relevance and readability of your website for both users and search engines.
User Experience Enhancements: A well designed and optimized website provides an intuitive and seamless user journey that helps your users find what they are looking for without trouble, looks and works great on any device, and loads quickly, keeping your website visitors happy and engaged.
Technical SEO: This behind-the-scenes work ensures search engines like Google and Bing can crawl and index your site easily and effectively, making sure that all the other digital marketing hard work you’re doing on your site doesn’t go to waste.
In essence, SEO has the ability to transform your website into a well-oiled marketing machine, primed to attract and convert visitors.
What Can PPC Do for My Website and My Business?
If SEO is the marathon runner, building momentum over time, PPC is the sprinter, delivering quick wins and immediate visibility.
How PPC Works: With the mystery that is pay-per-click advertising, you bid on the keywords that are the most relevant to your business and what you offer, and based on what you’ve set as your ad spend budget, your ads appear in various locations in search results or on websites. You only pay when someone clicks on your ad, and you are able to determine a daily and monthly ad spend based on your keywords and what others in your same niche are spending. A digital marketing specialist would be able to help you decide on an appropriate budget based on the competitiveness of your niche and what you have to spend. This makes PPC a cost-effective way to drive targeted traffic.
Keyword Bidding: The process of keyword bidding determines which ads appear for specific search terms. Higher bids and better quality ads increase your chances of securing the best ad spots and getting your ads and your brand in front of the right potential customers.
Search vs. Display Ads: Search ads appear in search engine results (as the name would indicate), and show for users who are seeking your products or services based on what they are typing into search queries. Display ads are slightly more general, and appear on websites. These ads reach various users based on their interests and browsing behavior, but are not directly related to what they type into a search bar.
By combining SEO and PPC, you create a comprehensive strategy that delivers immediate results while building long-term growth.
Expertise and Tools Used by Edmonton-Based Digital Marketers
Edmonton is home to a vibrant community of digital marketing specialists (like US!) who bring knowledge, expertise, and cutting-edge tools to the table.
Digital marketing specialists use a whole suite of tools such as Google Analytics and Google Search Console, SEMrush, and AI-driven platforms to continuously monitor and improve your digital marketing performance, helping your business stay competitive online.
In conclusion, launching a website is just the beginning. To really make an impact, you need professional digital marketing specialists in your corner who can help you build your business presence, attract potential customers, and drive meaningful results for your organization. With the right combination of SEO, PPC, including continuous optimization and research, your website can become your most powerful tool to grow your business.
Ready to take the next step and turn your website into a customer magnet?
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